A recent application with the US Patent and Trademark Office for Walt Disney Parks and Resorts offers up a service mark with the name Let the Memories Begin. There is no additional information (that I know of) beyond the service mark itself, but it certainly does lend itself to a marketing slogan. Of course, only time will tell. That said, it brought to mind some of my favorite Disney marketing campaigns of the past. I’m feeling a bit nostalgic, so I thought I’d share. I was going to rank them according to my favorites, but I found it impossible to choose. I hope you enjoy them!
Too Excited to Sleep:
When you Wish Upon a Star:
Remember the Magic:
Magic Happens:
Talk to Me in That Special Way
Voice of Experience:
Be Our Guest:
Be Our Guest # 2:
Waiting My Whole Life:
Happiest Homecoming:
http://www.youtube.com/watch?v=8Cvz79dq-c4&feature=related
